I was on a listing appointment the other day and going through the house with the seller talking about things that could be done to help the home show better. She had interviewed several other agents before me. At the end of our meeting she said, "Gosh, you are so different than the other agents, they told me the same things that needed to be done, but totally offended me and I would never do business with that one lady." Case and point right there, same thing being said, and the client took it in two totally different ways. Needless to say I got the listing and one of the reasons was HOW I communicated with her.
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http://brokeragentsocial.com/article/720/sales-communication
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