R-E-F-E-R-R-A-L mind set

Realize that the primary purpose of your business is referral. Walt Disney said, “My goal is for a person to come to Disneyland, and love the experience so much that they go home, tell a friend, and come back with that friend." Isn’t that what Jesus did? He spoke on the side of a hill and delivered a message so compelling that people went home, told the people they loved that they needed to hear this man speak, and the next day they brought a friend. He built his business on referral. If you could pick only one word to describe the purpose of your business, a good word would be “Referral.” The name of my company is By Referral Only. We like to say that the definition of a referral is sending someone you care about to someone you trust. That is all the mission statement you will ever need to create profit, great service, and lots of happy clients.So the next time a person asks you what is the purpose of your business, smile and say, “Referral.”

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