Did You Know: Characteristics of Internet Searchers
December 21, 2009
By T.J. Doyle, Research Marketing and Communications Manager
http://www.realtor.org/research/economists_outlook/didyouknow/dyk122109td
There are some socio-demographic differences between buyers who rely on the Internet in their home search and those who do not.
Since younger home buyers generally make greater use of online resources, the median age of home searchers using the Internet is lower, 37 years of age compared with 55 years of age.
Also, Internet searchers are more likely to be married couple households and have higher median household incomes. Single home buyers are less likely to search online for a home.
There also is a significant difference in the length of the search process with Internet users spending twice as much time searching for a home and visiting three times as many homes.
For a complete 2009 NAR Profile of Home Buyers and Sellers - available free only for REALTOR® members.
Source: 2009 NAR Profile of Home Buyers and Sellers
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